As folks walk down the street every day, it's likely that they pass hundreds of signs, beckoning them to try this, buy that, and come inside. It may seem like too much, but according to Small Business Bonfire, 79% of Americans remember a business based on its sign. If your business doesn't have a sign, here are several ways that it can benefit your business:

Communication

One of the biggest benefits of getting signage from a local sign shop is that it provides clear communication. Signage is perhaps the best way to prevent a customer from experiencing cognitive overload and increases their chances of purchasing a business or service. Directional signage helps guide a customer, which can help them find your product or service.

Identity

Everything these days is about branding and having a consistent presentation and brand is important. Research shows almost 80% of customers will enter a place they've never visited simply based on a sign. Your sign can say everything about your business, so when you're going over the particulars at a sign shop, think about font, colors, and presentation.

Reaching An Audience

Bottom line, your sign needs to reach the customers you're trying to hook. When you can break through the noise and find your core market, that's when you'll reel in customers. A clear sign can be the difference between finding that core audience and not. Signage can turn potential customers into actual customers by providing them with the information they need without being pushy.

Better Brand Awareness

Just like brand identity, a sign can simply and very quickly tell a potential customer what a business is all about. That means any business sign needs to make a great first impression. If you visit a local sign shop to get some signage, take time to brainstorm ways to make your brand and your message stand out.

As you can see, there are many benefits to getting signage for your business. It's one of the most cost-effective ways to advertise and it helps get your name out there. Simple, yet effective signage can tell potential customers everything they need to know about your business and get interested in what you have to offer them.