Many think of sign shops and other print assets as being low-tech and less necessary in today's connected world. However, signs are still extremely effective in attracting customers. According to Brandon Gaille, signage on-site is equivalent in impact to 24 full-page newspaper ads every year – two a month, every month. Here are a few tips for how to get the most out of your signs and increase their effectiveness.

Know Your Audience

You have the most important information at your fingertips to maximize the effectiveness of your signage: You know your client base. A customer who walks through your door is a great example of how to best sell to them, just by existing in your shop. If you want to optimize your signage to your customer base, you need to know who's coming in. If your data indicates that your client base is age 65 or older, you're probably not going to want to use small print and youth-focused marketing techniques.

Make It Readable

Color contrast and good element placement are two crucial ingredients to effective signs, banners, and posters. Having your sign shop use dark colors on light and vice versa can improve their readability. If you have a weak color contrast, such as black text on a blue background, an outline or a drop shadow can improve readability.

Use Color Effectively

First, look at your corporate branding. The colors in your corporate branding were designed by your company to look appealing and be instantly recognized by your customers. You should give your sign shop a copy of your style guide so they can use it to create compelling signs that will sell to your customers. When you go outside of your style guide's color scheme, you should have a good reason for it, and be sure to relate your new colors to your company's colors.

Size Does Matter

This is simple: As any sign shop will tell you, the larger the text, the easier the sign is to read from further away. Signs should be as big as they can without interfering with the legibility of other design elements. If your signs are small, they can't be seen until you're up close.

Next Gen Signs Inc can help you promote your business. Contact us today, and we can help you determine the best designs and techniques for your company signage.